Elon Musk’s X Explores Stablecoins for Paying Content Creators
X Considers Stablecoins for Creator Payments
X, the social media platform owned by Elon Musk, is discussing the use of stablecoins to pay influencers and content providers. Stablecoins are digital currencies designed to maintain a steady value, often pegged to traditional money like the U.S. dollar.
A person familiar with the plans said X is exploring stablecoins such as USDC, created by Circle, to pay royalties to creators for their content. The discussions are ongoing, and X has not yet responded to requests for comment.
Why Stablecoins Could Be Used
- Stablecoins allow fast and low-cost cross-border payments, which could help X pay creators worldwide.
- Elon Musk’s SpaceX already uses stablecoins for Starlink, its satellite internet service, to collect payments from customers in emerging markets.
- X is replacing its old Revenue Sharing program with a new Original Content Rewards Program, which aims to reward creators for original ideas, reporting, and commentary.
What Is Confirmed
- X is in talks to explore stablecoins like USDC for paying content creators.
- SpaceX’s Starlink already uses stablecoins for cross-border payments.
- X is phasing out its Revenue Sharing program and introducing a new Original Content Rewards Program.
What Is Still Unclear
- X has not confirmed whether it will proceed with stablecoin payments.
- No details have been shared about how or when the new payment system might be implemented.
- X did not respond to requests for comment, leaving some questions unanswered.
Why This Could Matter for Creators
If X adopts stablecoins, it could make payments faster and cheaper for influencers and content providers, especially those outside the U.S. Stablecoins are already widely used for cross-border transactions, and X’s move could encourage other platforms to explore similar options.
