Grant Cardone says commercial real estate reset is driving his Bitcoin push
Cardone points to a real estate reset and a Bitcoin plan
Grant Cardone, the founder of Cardone Capital, says commercial real estate is going through a historic reset and that he is using the moment to build a large Bitcoin position.
In a video published by Bitcoin Magazine on September 26, 2026, Cardone says high interest rates are pushing properties below replacement cost. Replacement cost means what it would cost to build the same property again from scratch.
Cardone describes real estate as his "Trojan horse" for Bitcoin. In simple terms, he says his property business gives him a way to buy and hold Bitcoin.
What Cardone says he is doing
- Cardone says he buys real estate when prices fall below replacement cost and adds Bitcoin to his company's balance sheet.
- He states a goal of owning 25,000 apartments and 25,000 BTC.
- The video outline refers to a path "From 3,000 to 25,000 BTC."
- Cardone argues that real estate investment trusts, or REITs — companies that own income properties and trade on stock markets — cannot hold Bitcoin the way he does, and he treats that as his competitive advantage.
- Other topics in the video include whether Cardone Capital will go public, why he expects a historic crash in commercial real estate, and why he thinks single-family home prices will not fall.
Where the information comes from
The material available is a Bitcoin Magazine news item and its video chapter list, credited to writer Patrick Green. The article summarises Cardone's own comments rather than reporting independent data on property prices, interest rates or his holdings.
The same page carries a general disclaimer stating that views expressed are those of the participants and are not investment, legal, tax or accounting advice.
What is confirmed
Bitcoin Magazine published the item on September 26, 2026, under the headline "Grant Cardone: Real Estate 'Armageddon' Is Here – Why BITCOIN is the Hedge." Cardone is identified as the founder of Cardone Capital, and the published summary states his plan to combine real estate with Bitcoin on the balance sheet.
What is still unclear
Many of the details behind the headline are not explained in the supplied material. The video outline mentions "Michael Saylor's 'P Word' and the $335M Boca Raton Deal," but the source does not explain what that deal involved or what the "P Word" refers to.
The claim that commercial real estate faces a historic crash, and the claim that single-family home prices will not correct, are Cardone's own views as presented by the source. No outside data is provided to confirm them. Cardone Capital's possible listing is raised as a question in the outline, with no outcome stated.
Why this matters
Cardone is a well-known property investor, and his stated approach links two markets that are usually discussed separately. His argument, as reported, is that falling commercial property prices and Bitcoin can be used together. Whether that strategy works is not something the supplied material shows.
Sources
Newisty Editorial Team covers technology, cryptocurrency, digital products, online platforms, developer tools and the wider digital economy. Our content is researched from official sources, company announcements, public documentation, market data and other primary or reputable sources. Articles are reviewed and edited before publication for clarity, accuracy and useful context.
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