Juventus stock falls 30% since Tether bought its way onto the board
Juventus shares slide as Tether's influence grows
Tether, the world's largest stablecoin issuer, invested in Juventus FC in February 2025 and took an 8.2% stake in the Italian football club. Since then, its holdings have grown to over 11% of total shares and 7% of voting rights. During the same period, Juventus's stock has dropped more than 30%.
Tether had hoped to acquire full ownership of the club, but Exor, the majority owner, unanimously rejected the proposal in December 2025.
What Tether gained from its investment
Even though Exor refused to sell, Tether secured a seat at the table. One of its nominees, Francesco Garino, was appointed to the Juventus board of directors as an independent director.
When interviewed by Italian media outlet La7, Garino called himself "Tether's trusted man" and said he had known Giancarlo Devasini, the CFO of Bitfinex and co-owner of Tether, for 50 years since childhood.
The downside may be the point
Juventus currently sits seventh in Serie A, outside the spots that qualify for major European competitions, with three wins, one draw, and a loss this season. The falling stock price may actually benefit Tether as a minority shareholder.
With its stake, Tether has the room to publicly criticize Exor's management decisions and missteps, potentially building support to eventually wrest control of the club.
What is confirmed
- Tether initially bought an 8.2% stake in Juventus in February 2025.
- Tether now holds over 11% of shares and 7% of voting rights.
- Juventus stock is down over 30% since the original investment.
- Exor unanimously rejected Tether's proposal to buy the club outright.
- Francesco Garino, a Tether nominee, serves on Juventus's board as an independent director.
- Juventus is seventh in Serie A and not in qualification spots for European competitions.
Why this matters
Tether's move into Juventus shows how a major crypto company can use financial investment to gain influence over a traditional sports organization — even without majority control. The strategy appears to rely on patient pressure rather than an immediate takeover.
Sources
Newisty Editorial Team covers technology, cryptocurrency, digital products, online platforms, developer tools and the wider digital economy. Our content is researched from official sources, company announcements, public documentation, market data and other primary or reputable sources. Articles are reviewed and edited before publication for clarity, accuracy and useful context.