Samson Mow Says Strategy and Other Bitcoin Treasury Firms Are 'Massively Undervalued'
Mow calls Bitcoin treasury firms undervalued
JAN3 CEO Samson Mow said many Bitcoin treasury companies, and Strategy (MSTR) in particular, are "massively undervalued" right now. He made the comments in a video interview published by Bitcoin Magazine.
Mow described treasury companies as Bitcoin's buyer of last resort. In his view, they keep buying regardless of market conditions, which he said creates a cycle that should support the price over time.
He also said the best time to start a Bitcoin treasury company or a Bitcoin bond is when the price is low.
Key points from the interview
- Mow said Bitcoin treasury companies, especially Strategy, are "massively undervalued."
- He described these firms as Bitcoin's buyer of last resort, buying no matter what.
- He said the best time to launch a Bitcoin treasury company or Bitcoin bond is during low prices.
- He said sovereigns looking at Bitcoin are adding to a worldwide race for a limited asset.
What the video covers
The interview covers whether Bitcoin's four-year cycle is over, what could set off a major Bitcoin rally, why artificial intelligence companies might adopt Bitcoin strategies, and the timing of a nation-state Bitcoin bond launch.
Other topics include treasury companies buying more Bitcoin and Strategy's valuation, SpaceX's reported IPO liquidity and competition with the AI trade, the slowdown in nation-state Bitcoin adoption, how Aqua Wallet users find Bitcoin through stablecoins, agentic commerce using Bitcoin for savings and stablecoins for spending, and whether quantum computing is a real threat to Bitcoin.
What is confirmed
Bitcoin Magazine published the video interview on October 21, 2026, produced by Patrick Green. The interview, its chapter list, and the views quoted above are what the source material contains.
The source also includes a disclaimer noting that the views are those of the participants and do not necessarily reflect the official policy or position of BTC Inc., Bitcoin Magazine, or any affiliated entities.
What is still unclear
Mow's valuation claim about Strategy and other treasury companies is his opinion, not confirmed data. The source does not give the valuation figures, price levels, or market values behind that claim, and it does not specify which other companies he was referring to.
The source also does not give details on the timing, size, or status of any Bitcoin bond tied to a nation-state, or on how far along any such plans are.
Why it matters
Bitcoin treasury companies are publicly listed firms that hold Bitcoin on their balance sheets. If they keep buying, they can absorb supply from the market. That is what Mow said makes them Bitcoin's buyer of last resort, and why he ties their buying to a race for a limited asset.
Sources
Newisty Editorial Team covers technology, cryptocurrency, digital products, online platforms, developer tools and the wider digital economy. Our content is researched from official sources, company announcements, public documentation, market data and other primary or reputable sources. Articles are reviewed and edited before publication for clarity, accuracy and useful context.