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Strive’s SATA Market Value Nears $1 Billion as Bitcoin Holdings Grow

Sep 09, 2026 00:07 bitcoin strive strategy mstr asst
Strive’s SATA Market Value Nears $1 Billion as Bitcoin Holdings Grow

Strive reaches new milestones in Bitcoin accumulation

Strive’s high-yielding preferred stock, known as SATA, is nearing a $1 billion market capitalization. The firm recently increased its Bitcoin holdings by purchasing 1,375 BTC for $109 million. This brings the company's total holdings to 24,531 BTC, worth approximately $1.96 billion.

Strive CEO Matt Cole reported that 70% of the capital used for last week's purchase came from SATA sales, while the remaining 30% came from common stock. SATA offers investors daily dividends at a 13% annualized rate.

Key figures from the latest reports

  • Strive purchased Bitcoin at an average price of $79,281 per coin last week.
  • Strive's common stock (ASST) is up 56% so far this year.
  • Strategy (MSTR) shares have decreased by 12% this year.
  • Strategy’s Bitcoin holdings remain unchanged at 845,050 BTC.

Comparing Strive and Strategy performance

While Strive is actively buying more Bitcoin, its competitor Strategy is focusing on repurchasing its own shares. Last week, Strategy used cash to buy back $176 million of STRC, its own high-yielding preferred stock. Strategy also doubled its authorized repurchase program from $1 billion to $2 billion.

SATA is currently outperforming Strategy’s STRC in terms of market value. SATA continues to trade near its $100 par value—the original price set by the company. Meanwhile, STRC is trading at approximately $98 and has not returned to its $100 par value since mid-May.

Why market value matters for treasury firms

For Bitcoin treasury firms—companies that hold Bitcoin as a primary reserve asset—trading at or above par value is important. Because SATA stays near its par value, Strive can more easily raise additional money through new stock offerings to buy more Bitcoin. Strategy, however, has chosen to use its cash reserves to buy back its underperforming stock rather than issuing new shares or increasing its Bitcoin cache.

Source of information

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