Trump and Melania memecoins have lost over 95% of their peak value
Both Trump family memecoins are down over 95% from their peaks
The meme coins tied to Donald and Melania Trump have lost almost all of their value since launching. A memecoin is a cryptocurrency with little practical use, driven mainly by publicity and speculation. $TRUMP is now down 97% from its all-time high, while $MELANIA is down 99%.
$TRUMP peaked at around $75 per token on January 19, 2025, and has declined steadily since. It recently traded near $2. $MELANIA peaked at roughly $14 on January 20, 2025, and now trades at about $0.1.
Key numbers
- $TRUMP: all-time high ~$75 (January 19, 2025), recent price ~$2, down 97%.
- $MELANIA: all-time high ~$14 (January 20, 2025), recent price $0.1, down 99%.
- $MELANIA fell 90% within its first month and has kept losing value.
- $TRUMP has run two holder giveaways so far, with a third announced.
Trump's Coin Club rewards top holders
The organization behind the $TRUMP Coin Club has not been investigated by any US law enforcement agency, according to Protos, though the outlet described its activities as raising the appearance of quid pro quo — an exchange of favors for access.
In April 2025, the top 220 $TRUMP holders were invited to a private dinner with the president. Reported attendees included Justin Sun, Evgeny Gaevoy, and Lamar Odom. It is unclear whether attendees used the access to push for laws or executive orders.
A year later, top holders were invited to a private celebration at Mar-a-Lago featuring speakers Tony Robbins and Mike Tyson. Members were then offered a chance to win box seats to the World Cup Final. The club is now offering seats to an F1 event in Singapore in October, though the president is reportedly not expected to attend.
Why Melania's coin has fared worse
$MELANIA spiked briefly after it was publicly acknowledged as her coin, but interest faded almost immediately. Protos attributes the slide to Melania never mentioning the coin again, offering no giveaways or holder perks, and providing no way to buy access with it.
By contrast, $TRUMP has benefited from constant media attention around the president, along with repeated promotions for holders. Even so, its trading volume continues to shrink and its price keeps falling.
What is confirmed
The peak prices, current prices, and percentage declines are reported by Protos. The timeline of Coin Club events — the April 2025 dinner, the later Mar-a-Lago gathering, the World Cup seat offer, and the upcoming Singapore F1 offer — is also documented by the outlet, which cites reporting from the New York Times, Washington Post, and Mother Jones.
What is still unclear
Whether any dinner or event attendee used access to the president to influence policy is unknown. The source notes that no US law enforcement agency has investigated the Coin Club, and the quid pro quo framing is the publication's characterization rather than a formal finding.
Why it matters
The collapse shows how quickly publicity-driven crypto tokens can lose value once attention fades. Holders who bought near the peaks have seen near-total losses, and the giveaways tied to $TRUMP have done little to stop its decline. The events also raise ongoing questions about political figures selling personal access through crypto-based loyalty programs.
What happens next
The Coin Club's next event is the F1 offering in Singapore in October, which the president is reportedly not attending. Beyond that, the sources provide no announced timeline or planned intervention for either coin.