Visa Survey Suggests Half of APAC Consumers May Adopt Stablecoins by 2031
Visa survey reveals growing interest in stablecoins
A recent survey by Visa found that nearly half of consumers in the Asia-Pacific (APAC) region are open to using stablecoins within the next five years. Stablecoins are cryptocurrencies designed to maintain a steady value by being tied to traditional currencies like the U.S. dollar.
The study involved 14,250 participants across the region. It suggests a growing curiosity about using digital assets for daily tasks like shopping, traveling, and sending money to other countries.
Important numbers from the report
- 46% of respondents said they are likely to use stablecoins by 2031.
- Only 16% of those surveyed have used stablecoins in the past year.
- About 49% of consumers believe stablecoins will become a common way to send money across borders in the next five years.
- Just 6% of participants correctly understood how the technology behind stablecoins works.
Findings from the Visa study
Visa’s research highlights a significant gap between consumer interest and technical knowledge. Nischint Sanghavi, the head of digital currencies for Visa’s APAC division, stated that there is a notable shift in how people in the region view stablecoins. Even though interest is rising, many people still have limited information about how these assets function.
The survey showed that about half of the participants believed stablecoins could only be used to trade other types of cryptocurrency. This suggests that many consumers are not yet aware of the broader uses for these digital tokens.
What the survey confirms
The study confirmed that interest in stablecoins for everyday spending and cross-border transfers is on the rise. However, it also identified major hurdles to adoption. Among those who know about stablecoins but do not use them, the biggest concerns are fraud and scams. These worries remain the primary reason many people hesitate to use the technology.
Why this matters for Asian markets
The APAC region is home to approximately 2.5 billion middle-class consumers. Asia currently leads the world in the amount of money moving through stablecoins and activity on the blockchain, which is the digital network used to record crypto transactions. Payment companies and banks are now competing to turn this high demand into products that people can use for their daily finances.
Future steps for Visa and its partners
Visa is currently working to expand its network for settling stablecoin transactions. The company aims to support more types of tokens and different blockchain networks. Additionally, Visa's partner, Reap, is developing stablecoins tied to local currencies to allow for around-the-clock foreign exchange services.